Causes Why Your Business Should Register Its Trademarks

A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few logical reasons why you need to protect your brand:

Notice

trademark registration renewal fee India registration of the mark gives everyone constructive notice of the ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a look at doing a search on an identical or similar mark as yours will identify that you already own the mark, that is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. The third party is put on to notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.

Social Media

Social media is the best way to resource for many businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in place to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer’s internet sites account. Comprehend the venue’s policies for more information. However, I have found that a person complain for you to some social media site of this wrongdoing and claim that another is definitely your brand without permission, the social media administrator responds with a request of proof of ownership for the subject brand. A trademark registration gives compelling evidence of brand wardrobe.

Brand Loyalty

Registering your mark shows a persistence to your brand name and shows clients that perseverance. The goodwill that can be developed through such commitment is invaluable to an enterprise.

Cybersquatting

Cybersquatters register domain names that is the same or significantly like other parties’ trademarks or known brands with the sole purpose of promoting them (to the rightful owner) for a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court and collect damages from individuals who register a domain name the actual identical or similar to your trademark.

Trademark Renewals

Trademark registration can work for as long as you continue using the mark in commerce. Undoubtedly are a some businesses that have registered trademarks which can be over a hundred years old.

Trademark registration may not be for every business. However, there a lot of compelling reasons for protecting your brand as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.